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ad-performance

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niranjanbala / performance-marketing-optimization

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Comprehensive performance marketing optimization strategies covering modern paid advertising, ROI maximization, and campaign optimization methodologies. Maximize marketing performance and profitability.

conversion-tracking campaign-management media-buying performance-marketing competitive-analysis paid-media audience-targeting campaign-optimization budget-optimization bid-management advertising-analytics performance-reporting ad-performance roas-optimization paid-advertising ppc-optimization creative-testing roi-maximization advertising-strategy attribution-tracking
  • Updated Jul 7, 2025

shubhamgoyal575 / AdCampaignAnalysis

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This project analyzes online advertising performance using Exploratory Data Analysis, Hypothesis Testing, and Regression Analysis. It examines key metrics like click-through rates, conversion rates, and ad costs to uncover insights for optimizing ad spend and improving campaign efficiency. Built with Python, Pandas, Scikit-Learn, and Statsmodels.

python google-adwords jupyter-notebook data-analysis facebook-ads hypothesis-testing regression-analysis null-hypothesis alternative-hypothesis market-campaign ad-performance
  • Updated Jan 3, 2025
  • Jupyter Notebook

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